2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 words

2012 London Olympic Games - Essay Example However, after it became clear that Great Britain would, indeed, win a medal, the scope of promotion and even service quality appeared to be redesigned and positioned under national pride and support for women’s sporting. The Great Britain v. New Zealand hockey event, upon discovery of Britain’s team involvement, changed intentions from being a generic sporting event requiring traditional management oversight to a marketing opportunity to expand the brand presence of the United Kingdom women’s sporting associations, improve national reputational standing internationally, and also provide visitors with a total quality experience. Merchandising, promotion, public relations, sponsorship, and entertainment took a radically different approach (hence, the concentration was on marketing support and revenue-building through marketing). Under the EMBOK model of events management, these particular knowledge domains are fundamental aspects of the events planning model (Getz 2007). These elements and processes required significant flexibility and rapid alteration to achieve profit and service quality provision goals with a new events positioning strategy based on national honour and conceit for the achievement of women’s sports participation. Great Britain’s involvement in this particular events match extended the life cycle of the event, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective. The life cycle of this event project was transformed from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting ultimate decline. This event became a tangible special project requiring significant marketing flexibility and reallocation of labour and finance.

The Issues Associated with Road Congestion Research Proposal

The Issues Associated with Road Congestion - Research Proposal Example Road traffic congestion is a situation that is characterized by a high number of vehicles on a road that leads to low speed and longer time taken for a trip, road congestion has its negative effects on both the owners of vehicles and also to the environment, some of these negative effects include pollution, increased economic costs, stress, and time wastage and increased health hazards to the individuals. Traffic congestion increases the time used for a certain trip, this means that the vehicles will be more likely to emit more pollutant gases into the atmosphere as compared to travel where there is less traffic. Pollution includes both air and sound pollution, air pollution will degrade the environment and some of these minerals are emitted which degrades the environment include sulfur, lead and carbon dioxide. Once the environment is degraded by these gases it poses some health hazards such as acid rain which may cause damage to property and also skin cancer. Global warming is the major environmental effect that is associated with pollution, it is the current issue of concern and traffic congestion can be linked as a source of global warming. In times of traffic snarl-ups too much is wasted that could have been used to conduct other economic activities, many business opportunities are lost due to this inefficiency caused by traffic congestion, it can also be associated with causing lateness to a person who may be urgently needed somewhere, it may also hamper emergency cases such as ambulances may be unable to reach hospitals on time causing even loss of lives.